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papel picado dia de los muertos
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Review moat
Good753.92avg incumbent reviews — the moat a new listing must climb
Growth
Good+46.4%90-day search growth — must beat 0% to launch
Avg price
Good$12.93avg listing price — sweet spot $15–$100
Price range
Good$4.87–$26.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 162K searches