50
palo santo sticks
Worth a lookShows low returns (0.8%), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 1.1M searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Price range
Okay$6.65–$17.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,026.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf