60
palo santo holder
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$15.69avg listing price — sweet spot $15–$100
Review moat
Good1,002.52avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.14–$29.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$275K$275K/yr · 530K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand