56
paella pan
Worth a lookShows a sweet-spot price point ($67.47 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$67.47avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good639.88avg incumbent reviews — the moat a new listing must climb
Market size
Good$667K$667K/yr · 426K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay$18.10–$194.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate