73
oyster shells
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$22.31avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Growth
Great+68.8%90-day search growth — must beat 0% to launch
Price range
Great$7.00–$44.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great475.83avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$443K$443K/yr · 316K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality