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owl blanket
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.44avg listing price — sweet spot $15–$100
Price range
Great$11.45–$39.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good611.31avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 62K searches