51
over the fridge shelf
Worth a lookShows demand growing +177.9% this quarter, but a small market ($21K/yr) keeps it on the watch list.
Growth
Incredible+177.9%90-day search growth — must beat 0% to launch
Avg price
Great$87.08avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good979.93avg incumbent reviews — the moat a new listing must climb
Price range
Good$28.30–$171.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 44K searches