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over the door ironing board holder
Skip itSoft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.14avg listing price — sweet spot $15–$100
Price range
Great$9.56–$31.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$235K$235K/yr · 209K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,110.71avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Bad-26.2%90-day search growth — must beat 0% to launch