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outdoor blankets and throws
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+112.9%90-day search growth — must beat 0% to launch
Avg price
Great$20.42avg listing price — sweet spot $15–$100
Price range
Great$9.82–$39.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,965.47avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 86K searches
Signals Trending