41
otter
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$26.65avg listing price — sweet spot $15–$100
Review moat
Great329avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.57–$119.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$409K$409K/yr · 861K searches
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf