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orvis blanket
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$37.87avg listing price — sweet spot $15–$100
Price range
Incredible$17.16–$76.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,489.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 30K searches
Growth
Bad-58.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale