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ornament candle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.37avg listing price — sweet spot $15–$100
Review moat
Great265.42avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.31–$48.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$28K$28K/yr · 34K searches
Growth
Bad-47.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock