37
organic blanket
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.96avg listing price — sweet spot $15–$100
Price range
Incredible$19.47–$92.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,018.03avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$181K$181K/yr · 454K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand