45
oreo mold
Skip itSoft demand (-3.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay1,731.32avg incumbent reviews — the moat a new listing must climb
Market size
Okay$216K$216K/yr · 398K searches
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.59–$18.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.6%90-day search growth — must beat 0% to launch