66
orchid
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$30.20avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$825K$825K/yr · 1.5M searches
Review moat
Good1,244.92avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.99–$241.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand