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orange taper candles
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good517.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.38avg listing price — sweet spot $15–$100
Price range
Good$6.32–$25.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 54K searches