Skip to content
58

orange bathroom rugs

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 24Conversion 26Competition 91Returns 43Price range 81Avg price 91Brand share 91Review moat 23Quality gap 79

Competition

Great24%

top-5 click share — an open shelf

Brand share

Great44%

top-5 brand share — no brand owns this niche

Avg price

Great$21.27

avg listing price — sweet spot $15–$100

Price range

Great$7.12–$53.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Okay$246K

$246K/yr · 562K searches

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Review moat

Bad7,461.37

avg incumbent reviews — the moat a new listing must climb

Search terms