47
one sweet boy birthday decor
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Review moat
Great101.64avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$16.33avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Good$5.93–$32.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 122K searches