65
olive tree
Launch itA $3.1M/yr market growing +24.9% this quarter with returns at 2.3% — clears our launch bar.
Market size
Incredible$3.1M$3.1M/yr · 3.4M searches
Avg price
Great$65.96avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good716.77avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$30.96–$159.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Price