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olive green throw blanket
Worth a lookShows a sweet-spot price point ($20.90 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$20.90avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$9.68–$40.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$661K$661K/yr · 1.2M searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,168.54avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand