55
old lives matter
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($37K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Review moat
Great364.98avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$2.84–$30.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.57avg listing price — sweet spot $15–$100
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$37K$37K/yr · 43K searches