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50

oil candle

Worth a look

Shows low returns (1.0%), but soft demand (-25.0% this quarter) keeps it on the watch list.

Market size 18Growth 12Conversion 29Competition 65Returns 95Price range 90Avg price 95Brand share 37Review moat 73Quality gap 67

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.39

avg listing price — sweet spot $15–$100

Price range

Great$10.17–$90.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good577.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$73K

$73K/yr · 94K searches

Growth

Bad-25.0%

90-day search growth — must beat 0% to launch

Products