36
office blanket
Skip itSoft demand (-41.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.81avg listing price — sweet spot $15–$100
Price range
Great$10.97–$55.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad4,632.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$45K$45K/yr · 156K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.3%90-day search growth — must beat 0% to launch
Signals Out of Stock