38
number candles
Skip itPrices mostly outside the sweet spot ($5.07–$12.39) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Good$315K$315K/yr · 768K searches
Review moat
Okay1,551.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.78avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$5.07–$12.39cheapest to priciest tracked listing — scored on the share inside $15–$100