42
ninja turtle blanket
Skip itSoft demand (-22.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.81avg listing price — sweet spot $15–$100
Price range
Great$14.27–$63.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,565.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad$97K$97K/yr · 120K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-22.9%90-day search growth — must beat 0% to launch