20
new years tablecloth
Skip itSoft demand (-73.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible64.67avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$6.64avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$30K$30K/yr · 143K searches
Growth
Bad-73.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.92–$7.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier