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new years eve party supplies 2025
Worth a lookShows a $1.6M/yr market, but soft demand (-35.6% this quarter) keeps it on the watch list.
Market size
Great$1.6M$1.6M/yr · 5.1M searches
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$16.30avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good$4.00–$144.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,695.38avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand