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new years confetti
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($3.99–$9.05) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Growth
Great+64.9%90-day search growth — must beat 0% to launch
Competition
Great39%top-5 click share — an open shelf
Review moat
Good648.92avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Bad$6.68avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$26K$26K/yr · 41K searches
Price range
Bad$3.99–$9.05cheapest to priciest tracked listing — scored on the share inside $15–$100