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new job
Skip itSoft demand (-18.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$15.86avg listing price — sweet spot $15–$100
Price range
Great$4.78–$46.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,362.38avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$81K$81K/yr · 173K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier