30
new jersey devils
Skip itSoft demand (-64.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.79avg listing price — sweet spot $15–$100
Price range
Incredible$16.87–$94.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good792.71avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$96K$96K/yr · 201K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-64.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier