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new home candle
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$18.34avg listing price — sweet spot $15–$100
Review moat
Great389.22avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Price range
Good$9.28–$30.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$211K$211K/yr · 176K searches
Growth
Okay+11.7%90-day search growth — must beat 0% to launch