60
nest holiday candle
Worth a lookShows a sweet-spot price point ($31.09 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$31.09avg listing price — sweet spot $15–$100
Price range
Great$9.76–$51.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 816K searches
Competition
Great34%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,487.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand