61
nearly natural
Launch itA $1.0M/yr market growing +6.0% this quarter with returns at 2.8% — clears our launch bar.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$71.96avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 1.2M searches
Review moat
Good828.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Price range
Okay$11.96–$337.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale