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navy quilt
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great$49.46avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$22.53–$156.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Market size
Okay$142K$142K/yr · 257K searches
Review moat
Okay3,489.51avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale