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navy blue throw pillows
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (1.6%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$18.20avg listing price — sweet spot $15–$100
Price range
Great$6.27–$42.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$319K$319K/yr · 1.1M searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,569.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale