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navy blue balloons
Skip itPrices mostly outside the sweet spot ($5.06–$12.21) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Growth
Good+47.7%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$198K$198K/yr · 276K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,309.86avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.84avg listing price — sweet spot $15–$100
Price range
Bad$5.06–$12.21cheapest to priciest tracked listing — scored on the share inside $15–$100