42
nag champa incense
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$857K$857K/yr · 459K searches
Avg price
Okay$11.03avg listing price — sweet spot $15–$100
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad13,683avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.11–$16.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand