57
myrrh
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$6.39–$76.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.70avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,957.76avg incumbent reviews — the moat a new listing must climb
Market size
Okay$206K$206K/yr · 243K searches
Growth
Bad-34.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand