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myrrh resin
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$19.02avg listing price — sweet spot $15–$100
Review moat
Great313.7avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.21–$47.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$165K$165K/yr · 182K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch