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myrrh incense
Skip itSoft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.97avg listing price — sweet spot $15–$100
Price range
Okay$4.15–$24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,769.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$65K$65K/yr · 66K searches
Growth
Bad-35.3%90-day search growth — must beat 0% to launch