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mylar balloons
Skip itSoft demand (+0.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Good$5.88–$24.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$203K$203K/yr · 827K searches
Review moat
Okay3,101.18avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Avg price
Okay$9.18avg listing price — sweet spot $15–$100
Signals No Dominant Brand