40
my melody blanket
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.11avg listing price — sweet spot $15–$100
Price range
Great$13.38–$48.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great434.36avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 115K searches