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my melody birthday decorations
Skip itSoft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible69.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Price range
Good$6.38–$30.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$107K$107K/yr · 170K searches
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality