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mustard yellow balloons
Skip itPrices mostly outside the sweet spot ($5.87–$11.94) — this niche doesn't clear our bar today.
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Growth
Good+49.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,167.07avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.50avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$44K$44K/yr · 62K searches
Price range
Bad$5.87–$11.94cheapest to priciest tracked listing — scored on the share inside $15–$100