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muslin blanket
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.08avg listing price — sweet spot $15–$100
Price range
Great$10.84–$51.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+54.9%90-day search growth — must beat 0% to launch
Market size
Good$734K$734K/yr · 3.4M searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,306.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale