52
mushroom blanket
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($40K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$20.89avg listing price — sweet spot $15–$100
Price range
Great$9.95–$52.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great410.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 117K searches
Signals No Dominant Brand