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mulberry candles
Worth a lookShows a sweet-spot price point ($22.83 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Avg price
Incredible$22.83avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$7.85–$44.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good590.05avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Bad$90K$90K/yr · 65K searches
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand