50
mug warmer
Worth a lookShows a $5.4M/yr market, but soft demand (-34.9% this quarter) keeps it on the watch list.
Market size
Incredible$5.4M$5.4M/yr · 4.0M searches
Avg price
Incredible$26.90avg listing price — sweet spot $15–$100
Price range
Great$8.04–$114.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,003.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-34.9%90-day search growth — must beat 0% to launch