46
movie blanket
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.44avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good$6.01–$164.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,654.46avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 76K searches
Signals No Dominant Brand