49
mouse ornament
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great153.8avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Avg price
Good$14.57avg listing price — sweet spot $15–$100
Price range
Good$5.11–$27.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$53K$53K/yr · 187K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch